Creating A Journey of Innovation
With a deep commitment to innovation and excellence, I’ve dedicated my career to empowering companies to reach new heights. My approach blends strategic insight with creative vision to drive lasting impact.
Jessica Peterson - Strategic Marketing Executive
With over 18 years of experience across B2B and B2C markets, I specialize in steering companies through transformative growth phases. My expertise spans a diverse range of sectors, including luxury real estate, automotive, and tech startups, where I have consistently driven notable increases in ROI and business performance.
As the founder of Just Propel, a marketing consultancy, I provide strategic solutions that blend innovative marketing techniques with robust technology. My approach is data-driven, focusing on scalable implementations that support sustainable growth. Under my leadership, our clients, which include small businesses and major corporations, have seen measurable improvements in brand visibility, digital engagement, and revenue generation.
My background as Vice President of Marketing at CLAY, a part of Realogics Sotheby’s International Realty, underscores my capacity to lead large teams and manage significant budgets effectively. There, I played a pivotal role in doubling annual revenue and spearheaded marketing strategies that culminated in $300 million in sales from high-end development projects within just two years.
Committed to fostering a culture of excellence and innovation, I help organizations align their marketing strategies with their business objectives, ensuring that every marketing initiative delivers against set goals. Whether you’re looking to revamp your marketing approach or elevate your brand's presence, I am here to guide you towards achieving real results.
The Importance of Business Synergy
In my extensive marketing career, I've developed a deep understanding of the essential interplay between marketing, sales, and operations. Marketing does more than just generate leads, acquire customers, and build brand loyalty; it must also enhance and support sales efforts, ensuring that both functions work in concert with a streamlined and efficient operations strategy.
This synergy across departments is vital for sustained business growth. Each component of a business relies on the others for smooth collaboration. When marketing, sales, or operations operate in silos or expand at unequal rates, the imbalance can lead to potential disruptions and challenges.
Recognizing the need for cohesive action, it's crucial to collaborate with someone who takes the time to deeply understand your business and its unique needs. I am committed to helping you develop a seamless marketing operation and implement an omnichannel strategy that propels your business to new heights.